Political marketing through Totemism
By Dr. Sohail Ansari Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words). He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism. · In primitive societies, totems were representation of animals or other natural objects identified with particular subgroups, such as clan. Political marketing consultant applies this concept to politics; symbols constitute a code, a system of political meanings. Traditional totemism constructs a vast and dynamic scheme of thought by its systematic arrangement of meaningful differences in representation of natural objects. Totemic artifacts constitute a code; category of an individual is dictated by the possession of natural objects; goods stand as an object code in the market-industrial society for the signification and valuation of persons and symbols stand as the personal...