Political marketing through ‘A lie’ against the truth By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

Political marketing through ‘A Lie’ against ‘The Truth’

·       Every culture has realties, facts, and truth peculiar to it. Society as a whole cleaves to its core; to its immaterial culture that gives meaning to its practices. The cerebral part of the society is the custodian of its values: its intellectual shield. Grafting values viewed by society either too exotic or pernicious on society is possible only by breaking through this shield. The lie or the lies against ‘The Truth’ can generate societal qualms required to prepare people to think of shedding the ‘The Truth’.Spring however cannot be too far behind if winter comes so even Lie travel halfway around the world while the truth is putting on its shoes, truth ultimately catches it up; political marketing consultant, therefore applies the juggernaut of state to scotch any plan for divulgence. He pulverizes truth bearer through harassment and thus muzzle them or silence them through gagging of the press.  

In democratic country the violation of human rights or clamping censorship is out of question; it is also possible that the state itself is the custodian of values. In these situations, the successful launching of lies needs a hatchet job. Political marketing consultant pummels opponents extensively to engage them in generating an avalanche of articles in counter to a barrage of satirical biting lampoons reflecting badly on their intellectual sanity and making them appear the have-nots of cerebral world or in counter articles to scathing assaults serving as the damning indictment against their moral integrity. This strategy facilitates the marketing of lies against ‘The Truth’ as opponents are either too defensive or too distracted or too damaged.

Lies if ignite public wrath or prove to be too flagrant for the public taste, so political marketing consultant recast them to salve public opinion ‘dousing the flare-up’ or make them palatable ‘dulling the edges of them’  (by knitting certain threads of truth into them) to mute criticism.