Political marketing through discourse analysis

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

·        Political marketing consultant applies the discourse analysis to ‘words’ ‘slogans’ ‘messages’ and  speeches’ for locating them within a wrong historical and social context to challenge definitive answers, established interpretations of belief systems and the world. Debates will never be settled but they allow for the inclusion of doubts, biases against beliefs and create acceptance for the unstated agendas.

·        Political marketing consultant locates words or messages in a right historical and social context but location itself is unjustified; for example the word crusade used by President Bush perhaps was used only to mean struggle but locating it in a historical context enable dubbing attack on Iraq ‘the attack on Muslim world by the Christian of west’.

                   Location creates the ontological and epistemological assumptions behind statements or messages.