Political marketing through sociology of language.

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

·        Individual has libidinal investment in the linguistic tools that he has access to bring himself to other people. Group identity is established by the language that they have available for them to use. West has the monopoly on the tools of media; therefore, it can establish any identity of any individual and any group; therefore, we hear that Islamic parties speak only to threaten the world; and jihadists’ vocabulary consists only of the words those smack of extremism, chauvinism, jingoism, and racism.