Political marketing through inoculation theory

Medical inoculation analogy as the inaugural exemplar for how inoculation confers resistance

 By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

·       Islam is incompatible with modernity as its detractors postulate. Islamic values for Islamist are in tune with times. Political marketing consultant hired to maintain and intensify the espousal of Islamic values exposes audience to one-sided messages (supportive messages) to reinforce existing attitudes with no mention of counter positions and then to two-sided messages present both counter arguments and refutations of those counter arguments. However, in case refutations of counter arguments is difficult so he dilutes them and exposes audience to engineered debates those expose them to weakened counter arguments, sparking a process of counterargument which eventually confers resistance to later, stronger persuasive messages.