Political marketing through Deconstruction

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·      There is a subtle switch from ‘there is nothing outside the text’ to everything is outside the text. Political marketing consultant begins his interpretation of text with non-textual reference so that reader knows it as the text of reality.

·      Political marketing consultant interprets a text trough creating its relationship to non-factual context or through wrong textual reference to generate distortion of meaning.