Political marketing through maximum

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

·       Opponents of a leader manipulate the flouting of the maxim of quality and the Gricean maxims to produce a negative pragmatic effect; for example opponents term clumsy maneuvering (the maneuvering were as matter of fact clumsy) as the graceful maneuvering. Political marketing makes fun of flouting so that flouting looks itself ridiculous. He instructs leader to repeat the words ‘graceful maneuvering’ in a way that words look ridiculous. He creates a context for the words so that audience feels that opponents are motivated by jealousness and feel flouting is not justified.