Political marketing through hyperbole


By Dr. Sohail Ansari
 Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).
He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism
ยท        Political marketing consultant having realized that the position of his candidate lacks on the side of a reason hones the rhetorical skills of a candidate. Candidate engages opponents in hyperbole and when rhetoric triumphs over reason so the side better in rhetoric is perceived to be better in reason.


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