Political marketing through hyperbole


By Dr. Sohail Ansari
 Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).
He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism
·        Political marketing consultant having realized that the position of his candidate lacks on the side of a reason hones the rhetorical skills of a candidate. Candidate engages opponents in hyperbole and when rhetoric triumphs over reason so the side better in rhetoric is perceived to be better in reason.


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