Political marketing through constructivism

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·        Political marketing consultant manipulates constructivism (A theory of knowledge that argues that humans generate knowledge and meaning from an interaction between their experiences and their ideas). Political marketing consultant highlights contradiction between experience of a leader and ideas leader claims to possess or creates contradiction either by fabricating experience in order to put experience in contradiction with ideas leader claims to possess or misconstrues the ideas themselves in order to put ideas in contradiction with the experience of a leader. This contradiction generates knowledge that is in contradiction to knowledge generated so far about a leader. The interaction between ‘experience and ideas’ foments among followers (of leaders) malaise and dissension.