Political marketing through language

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·       For damage control, political marketing consultant emphasizes people to focus on the intent and assumptions of a speaker because language cannot be objective and words have no meaning in themselves. For damaging opponent, political marketing consultant applies the tenacious character of value connotation to make bad associations with words. The use of value connation results in denotation becoming prejudicial. The character of subjective value connotation makes the words and messages the aspect of deception, and consequently people no longer judge it by weight of evidence or legitimate argumentation.