Political marketing through Totemism

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism. 

·        In primitive societies, totems were representation of animals or other natural objects identified with particular subgroups, such as clan. Political marketing consultant applies this concept to politics; symbols constitute a code, a system of political meanings. Traditional totemism constructs a vast and dynamic scheme of thought by its systematic arrangement of meaningful differences in representation of natural objects. Totemic artifacts constitute a code; category of an individual is dictated by the possession of natural objects; goods stand as an object code in the market-industrial society for the signification and valuation of persons and symbols stand as the personality code in politics.

Each party has distinctive features and identification of individuals with these features/symbols gives the personality code for the valuation of one’s orientation. Political marketing crafts symbols, these symbols do not necessarily stand in intrinsic relation to philosophy of a party. Terms progressive, liberal are linked to a party and association of an individual with these symbols helps the valuations of that individual.