Gentler form of metaphor. Political marketing through Critical analysis. Logical absurdity

Gentler form of metaphor. Political marketing through Critical analysis. Logical absurdity 

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·       Harmony has beauty inherent in it and everyone can feel it; cacophony is the chaotic and awful sound and only creative genius can find beauty in it.   

·       A belief in good luck has given way; conviction extends that diligence is the mother of good luck.  

Gentler form of metaphor

·        A gentler form of metaphor is simile that uses ‘as’ or ‘like’ to compare something to something else. Metaphor directly says something is something else.               

 Political marketing through Critical analysis

·        A critical analysis is subjective as it expresses the writer’s opinion of a text; however required intellectual honesty makes it the objective evaluation. The purpose of a critique is to evaluate some body’s work (a book, an essay…) in order to increase the reader’s understanding of it.

Political marketing consultant writes a critique to affect understanding/perception of a writer. The critique of political marketing consultant is calibrated to one specific purpose: producer of analyzed work must fall from grace. Political marketing consultant evaluates the means by which the author has accomplished his purpose; he analyzes the text of an essay or an ad to judge who is the intended audience, and then work through deliberate misunderstanding; for example text of an ad is tailored to elicit response ( that can be translated into votes) from non-Muslim/secular segment of society but political marketing consultant analyzes it as it is directed to religious people; he picks lines intended to appease the fear of intended audience to construct the image of a politician as the enemy of religion. Political marketing consultant understands the writer’s assumption about intended audience (that they will be pleased to hear assurances) and understands that non-intended audience will be angry; therefore, he uses rhetorical devices (as he directs ad to non-intended ones) such as ‘how dare one can think people those love their religion can bear this stuff?’   

Text appears tame if its purpose is stated to affect emotion, but as a matter of fact, its purpose is to inform with factual information. Political marketing consultant classifies texts; he collects ads those are actually designed to be emotional and then place the ad of opponent that is designed to inform in this category. He publishes the category of emotional ads of two or various parties and the ad of his opponent automatically stands out.  Reproduction of ads is objective, but because of subjective classification, ad (of opponent) reflects badly on its producer.           

Logical absurdity 

·        The popular notion that people are generally apathetic of politics is outdated; a recent polling indicates a record low participation.