Think of but not about GOd, Paradox, Points to ponder, Accent on disqualification, Taxes inclusive of poor, Complex fallacy, Political marketing through inoculation theory, Political marketing for DE-Inoculation, Extraordinary ascendancy of political communication and especially the rise of political marketing

Think of but not about GOd, Paradox, Points to ponder,

Accent on disqualification, Taxes inclusive of poor,

 Complex fallacy, Political marketing through inoculation theory,

Political marketing for DE-Inoculation, Extraordinary ascendancy of political communication and especially the rise of political marketing By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·        Knowledge is not moved largely by the mighty shoves of the rare intellectual geniuses but by the aggregate of tiny pushes of each average researcher adding nuance to it.

Think of God but do not think about God

·       The failures of the early philosopher’s attempts to explain ‘GOD’ led later

thinkers to inquire into the efficacy of human reason. No one demands human to work like a giant as everyone knows that he can not as he is not a giant. The physical power of a human is adequate to his needs and so is his intellectual strength. The failure to choose the right task is the failure to understand that intelligence is geared to one’s needs; and one is predestined to fail to explain God. These philosophers are either too foolish as they think human is a giant or ridiculously foolish as despite knowing that human is different from a giant expect human to work like a giant and when he fails so they inquire into the efficacy of human reason. Islam urges his followers to think of God as it tells its followers that remembrance of God revitalizes a soul; and strictly forbids its followers to think about God as it tells its followers that God is transcendental. 

An interesting paradox

·       Our lives are marked by a paradox; holding medical profession as a whole in contempt and unwilling to treat personal doctors with contempt. This is because of our belief that doctor we know personally is different from the rest we do not. Our attitude to the medical profession as a whole may change if we manage to know all doctors personally or our attitude to our personal doctor may change if we manage to know that we did not know him actually.

Points to ponder

·        Tawdry fiction is produced by the writer whose popularity lies in his ability of dishing out stories those cater to the superstitious fear of illiterate people.

·        More than often, the thing that elides moves is any artistic worth; marked by the stunning mediocrity, the sole aim of these movies appears to be pandering the base emotions or titillating animal instincts of audience.

·       Chauvinistic hubris is often a cover-up __ below the surface; it is an escape from confronting the harsh reality of being the part of weak and insignificant nation.     

Political marketing by placing the accent on disqualification       

·       A leader raised or educated in sophisticated circle of a society that embodies the values quite antithetical to those of a country he belongs displays (during his stay) an attitude that is considered the epitome of urbanity in foreign culture but perceived as impossibly licentious or at least harmfully bizarre in his country of origin.  Political marketing consultant drives the maximum mileage by accentuating the credentials (publishing or writing articles depicting the activities of a leader abroad) those disqualify the leader to be at the helm.   

Taxes inclusive of poor

·       ‘A small burden badly placed may distress a horse that could carry with ease a much larger burden properly adjusted. People may be impoverished and their power of producing wealth destroyed by taxation that if levied another way could be borne with ease’. We can learn much by this analogy if people of Pakistan were like a horse. Pakistan is a land cultivated by one ox so that other ox can graze it. No matter in what way taxation is levied horse will remain distressed because this is the duty of minnows in Pakistan to pay taxes and the privilege of big fish to enjoy the amenities. Taxes are inclusive of all poor and exclusive of all rich in Pakistan.

Complex fallacy

·       Values in conflict with present age are for all practical purposes superseded; but despite the complacent acceptance of contemporary forms values are not in consonance with modern age.

Political marketing through inoculation theory

Medical inoculation analogy as the inaugural exemplar for how inoculation confers resistance

·       Islam is incompatible with modernity as its detractors postulate. Islamic values for Islamist are in tune with times. Political marketing consultant hired to maintain and intensify the espousal of Islamic values exposes audience to one-sided messages (supportive messages) to reinforce existing attitudes with no mention of counter positions and then to two-sided messages present both counter arguments and refutations of those counter arguments. However, in case refutations of counter arguments is difficult so he dilutes them and exposes audience to engineered debates those expose them to weakened counter arguments, sparking a process of counterargument which eventually confers resistance to later, stronger persuasive messages.

Political marketing for DE-Inoculation

·       People of ideological countries or people of countries those have established secular recognition are exposed to two-sided messages. Supportive messages are weaker (bland presentation and watery arguments) to counter arguments in order to cultivate an air of skepticism so that people can be gradually cut adrift from their moorings. However as citizens of such states are warned off and on of the impending attack and this establishes threat or a recognition of vulnerability; people quickly initiate defense if attack is blatantly obtrusive; therefore subtly nuanced blandishment can forestall the refutational preemption.

Extraordinary ascendancy of political communication and especially the rise of political marketing in all democratic urban societies

The emergence and mushrooming of cities and concomitant anonymity it confers on audience (electorates) and actors (leaders) led to the birth of political communication.

Vast urban cities inhibit the physical proximity to leaders and deny leaders to have the personal reach to electorates. Political communication vouchsafes an access; it personifies a bridge between leaders and electorates; and serves as a vehicle of enlightenment; transmitting leader’s vision and perception of and on world.

Voters are as well stand in need of education. They do not _ nor do they wish to_ form their tastes and preferences in the private bliss of ratiocination by hazarding wild guesses about candidates and what they stand for, and then descend upon polling stations to scrutinize ballot box with cold and wary eyes. The strong realization on their part that minus the aid of political communication, they will be left to grope, fumble and wander alone, unaided amid so many vows accounts for the growth of political communication.   

“Increasingly in North America and else where today, political organizations and electoral campaigns reflect the application of advertising and marketing techniques. The fact that election campaigns are indistinguishable in form and often in content from product marketing campaigns is the most dramatic instance of the triumph of the advertising model of persuasive communication in modern society”

Advertising as an accomplished technique of persuasive communication, has absorbed the functions of cultural traditions as a guidepost for orientating needs to the means of satisfaction. This social impact though not insignificant in itself was overshadowed when the diffusion of the advertising model of persuasive communication to politics led to   the rise of political marketing.

Economic independence resultant of industrialization and entrenchment of democracy contributed to growth of individualism; informed opinions thanks to proliferation of the tool of mass media began to reflect in endorsing candidate, electorates found fit to serve them. Political marketing influence this ‘finding’ though by not compelling electorates what to think but what to think about. 

“The true significance of political marketing lies in the observation that, after about forty years of experience with its increasingly adept strategies, it is unlikely that, at least for the foreseeable future, we will be able to conduct our political business in any other way.”

“In the future, we can expect technological advances to continue to have a profound effect on political marketing. Advances in the telecommunications industry, especially interactive technology, have the potential to transform the electoral process as we know it today to a more direct democracy. For example, it may become possible for citizens to vote from their own homes on their computers. This change brings with it the potential for substantially increasing the level of participation in presidential elections. Marketing has played a key role in reshaping political ideology in this country. Political ideology is being driven by marketing, not by party affiliation. In earlier presidential campaigns, ideology was based on fundamental differences in the way in which government was run. Today, the issues at the top of everyone's polls determine what leaders in both parties advocate. Presidential campaign themes are based on focus groups and polls. Political images are crafted with the same sophistication as leading products are. The packaging, labeling, image-building and advertising power is so great today that almost anyone can be made to look and sound politically appealing even to the most scrutinizing citizen. The application of marketing techniques and strategies to the political marketplace is a paradigm shift that will continue to change politics as we know it today”.