Religion & Furniture, constructivism, Points to ponder Quotable Quotes, Complex fallacy, The scope of political marketing in Pakistan By Dr. Sohail Ansari

Religion & Furniture, constructivism, Points to ponder
Quotable Quotes, Complex fallacy, The scope of political marketing in Pakistan By Dr. Sohail Ansari
Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).
He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.
·       Excess of anything is bad; you may soon be pining for the joy of being sad.     
·       ‘Patriotism is the genuine transcendence of self’.
Religion is not furniture
·        For hedonist religion must be like furniture as the furniture’s form is determined by human use: Form follows function; religion must assert the primacy of human needs. Religion sets parameter for its followers: function follows form; and as this straitjacket does not permit untrammeled pursuit of unbridled self-gratification; religion seems to every hedonist anomaly; anarchism; quaint relic of by-gone days; superfluous antiquity or even abhorrent scar on modern society.  
Political marketing through constructivism
·        Political marketing consultant manipulates constructivism (A theory of knowledge that argues that humans generate knowledge and meaning from an interaction between their experiences and their ideas). Political marketing consultant highlights contradiction between experience of a leader and ideas leader claims to possess or creates contradiction either by fabricating experience in order to put experience in contradiction with ideas leader claims to possess or misconstrues the ideas themselves in order to put ideas in contradiction with the experience of a leader. This contradiction generates knowledge that is in contradiction to knowledge generated so far about a leader. The interaction between ‘experience and ideas’ foments among followers (of leaders) malaise and dissension.



Points to ponder
·       Censor ship helped the sale of the book and inspired Ralph Waldo Emerson to remark: ‘every burned enlightens the world’. Emerson must not have gone through all the censored material; if he had, he might have burned much of it himself literally.
Quotable Quotes
·       Society is rotten to its core if it loathes you for being an accessory to the triumph of law.
·       Teaching is rewarding anyway; if it has no effect on the recipient; it definitely benefits the bestower.
·       ‘It is the good reader that makes the good books’ is the right thing to say in case book has intrinsic artistic merit; otherwise bad book turns good reader into a bad reader.
Complex fallacy
·       Work can be original with out being creative; therefore, work can be creative with out being original.
·        If no religion except the one’s own is absolutely right; then every religion except the one’s own is absolutely wrong.  
The scope of political marketing in Pakistan
Though political marketing is increasingly recognized as an integral part of advertising industry of advanced countries of West particularly in USA, it is yet to be discovered in the real sense of word in Pakistan; where it is unknown to become a key component of the strategy towards deepening the base of advertising industry as well as to be a source of employment creation and innovation.
In West, pre-election research is appreciated as a pre-requisite for gearing election campaign to general aspirations; but in Pakistan, the picture is quite different: pre-election soundings__ sound strange and ludicrous to many__ is regarded to be a futile exercise in the context of undemocratic milieu, which seems to have imbued every facet of life and accounts for the apathy among politicians for hot button issues. But is firm conviction on my part that triumph of democracy in the world__ along with the transition from agrarian to industrial societies__ is harbinger as well as catalyst for transition from agrarian to industrial societies__ is harbinger as well as catalyst for change __in statuesque in Pakistan; and industrialization a main agent in this yet to take place transformation. Industrialization, a phenomenon__ apparently economic__ would be at the core of social and political metamorphosis. First immediate indication is the beginning of the mass exodus triggered by rapid urbanization which spells uprooting of a great number of people age-old rural settlement and relocating them in cities where the traditional-bound forms of focus will begin to disintegrate; another later is __ at present vaguely felt__ the corollary of first one and would be seen in the assertiveness of commoner fortified with economic independence yielded by industrialization and mellowed with enlighten received by the easy accessibility to the flow of information.
Inevitably, the media would be granted the role once played by cultural tradition and social milieu to orientate this ‘assertiveness’ toward a certain personality or issues. Politician inadequately equipped with the knowledge of political processes and theory as well as media communication would fade into oblivion. The power of public opinion that provides the psychological environment in which election campaigns prosper or perish would be a force to be reckoned with; and here comes long-awaited fillip for advertising to expand its horizons.


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