Keys are sad..but locks are noble, points to ponder, Complex fallacy, Political marketing through Elaboration likelihood model, Effective ads

Keys are sad..but locks are noble, points to ponder, Complex fallacy, Political marketing through Elaboration likelihood model, Effective ads By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·        We often trespass God by giving the fundamentals of our religion flashes of irreverent humor.

·       Your ideal is the one who encapsulates your dreams.

Keys are sad part of life but locks are noble.

·       ‘Keys are a sad part of life. They remind us that the word is untrustworthy and unsafe and that locks are needed to protect our loved ones and possessions from humanity’s less appealing inclinations’. Keys are truly sad part of life; but locks are noble as they protect the noble part of life. Things unlocked seem as if hobgoblin is nobbling people to theft: locks hobble people to succumb to humanity’s less appealing inclinations.

Points to ponder

·        Borrowing from one field of study to enrich another is efficacious if terms from the one are utilized by the other without force.

·        Condensation of one’s exploit is a ticklish work; for it always courts the danger of coming up with a water-down version of the most inspiring part of the original.

Complex fallacy

·       I consider idea A illogical because I judged it logically; but I consider idea B logical though I failed to judge it logically.

Political marketing through Elaboration likelihood model

·       Unique cognitive responses to the message determine the direction and magnitude of attitude change. Message is rejected if unfavorable thoughts are generated and accepted if favorable thoughts are the result of the elaboration process. As central route processes involve careful scrutiny of a persuasive communication to determine the merits of the arguments; vituperative commentary against one’s cherished beliefs can only generate unfavorable thoughts, tampering with the theme of beliefs is provocative as well because of the emotional attachment of people and it can make message appears only the provocative tissue of lies. In these situations political marketing consultant tones down language; subjects accept the bland presentation as it is anyhow logical but beliefs grow gradually vitiated; too incapable of carrying verve, élan and emotiveness; consequently the intended apathy congruent with the message’s position  emerge.

Central route is utilized when head-on criticism is impossible; for example, political marketing consultant creates the artificial distinction between militant and benign Islam; and tempers his criticism of Islam as the complete code of life with praise for Sufi Islam that places emphasis on only one aspect of life. Political marketing consultant uses or coins euphemistic terms such as sex workers for prostitutes so to persuade Muslim society to grant them a degree of acceptance. Unfavorable thoughts are not generated for these unfavorable thoughts because despite the careful scrutiny of persuasive communication message does not appear to be hostile and merits sympathetic attention.

Political marketing consultant in applying the ELM uses the central route to persuasion for individuals those have motivational factors such as personal relevance of the message topic, accountability, and a person’s need for cognition, and ability factors such as the relevant knowledge needed for critical evaluation; therefore, political marketing consultant focuses on the active, educated and vibrant segment of a civil society whose members are generally the opinion leaders of a society and become instrumental in enticing desired results at mass level and as reformation of attitudes is the result of high elaboration so these reformed attitudes are less susceptible to decay or counter persuasion.

Effective ads

  Ad-constitution is the most important function of political marketing consultants and it is brute truth that strong parallelism exists between newspapers which establish their relevance to our lives by seeing in every departure from normal an opportunity to come up with something (often through injection of exaggeration) eye-grabbing and ads. 

The ads that proved most effective were those that played on anxieties and fear. Political psychologist Drew Western of Emory University, author of the recent book” The political Brain: The Role of Emotion in Deciding the Fate of the Nation” says what political marketing practitioners seem to have learnt long ago that “In politics, the emotions that really sway voters are hate, hope and fear or anxiety but the skillful use of fear is unmatched in leading to enthusiasm for one candidate and causing voters to turn away from another” Sharon Begley in his study of the power of fear and of the influence of ads that delivered victory by exploiting the fear of voters regards the “Willie Horton’ ad which won white votes by showing black face, broader nose and Afro haircut of Horton serving a life sentence for murder in Massachusetts and when received a weekend pass from prison stabbed a man and raped a woman, something Bush’s ad tied to the prison-furlough polices of his opponent, Massachusetts Gov.Michael Dukakis’ crucial in the victory of George H.W Bush;  and Wolf ad in George W. Bush’s victory which applied imagery to conjure up fear effectively in the closing weeks of the 2004 campaign when they aired the ‘wolf’ ad which showed ‘a pack of hungry-looking wolves in a dark forest apparently about to attack as a dulcet-toned female voice claimed that John Kerry  voted to slash America’s intelligence operation, cuts so deep they would have weakened America’s defenses. Scary carnivores with big teeth raised primal fears of voters who responded by buying the Bush’s statements that Kerry’s weakness would draw predator.