Fiction not an active art, Innocent politician, Politicized poetry, Children not the author of future, Points to ponder

Fiction not an active art, Innocent politician, Politicized poetry, Children not the author of future, Points to ponder By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

Fiction is contemplative not an active art

·        Art is different from polemic. Fiction is contemplative not an active art, therefore preaching in fiction is expressed in the language of observation__ not in the direct commentary on mores as from the pulpit__ written by insinuation that requires the description of phenomena and provide material for a judgment, so that reader can put the observations together and understand the coherent point of view behind them.

‘Politician can not be wicked’ you idiots?

·       Politician is never compromised, no matter how conclusively picture proves his intimacy to bad people. Thief is a misnomer because innocent man was simply caught just before the moment he was planning to deliver the object __he was simply taking care of__ himself. Politician gets closer to gain the trust so that bad people can pre-emptivly be forestalled. I guess, we need to draw the line; we need to tell explicitly that at what point ‘innocent man’ must deliver the object.  

Do political developments not impinge on lives?

·        Politics has to be proven to be of the influence of no significance on individuals for developing the perception on and of life by all those who cavalierly dismiss the aspect of literary interests different from the traditional picture of the poets, and novelist ‘concerned only with examining states of reverie and vision following the intricate pathways of individual consciousness’ as too politicized to be called poetry.  

Children are not automatically the author of future

·        I often hear the well-worn clichéd expression: ‘Children symbolize the future’. We are so confused that we often confuse potential with actual; children sapped of creativity and individuality can only extend the present into the future. Education of ours force on children ‘established realities’ and ‘proven truths’ so that they are absolutely incapable of forcing change upon society.  Children have an aura of the future if they are well equipped for presiding over the revolutionary changes; but they often fail to retain it when they cross the threshold of adulthood.

Points to Ponder

·        Withdrawal of young from a state of affairs is the cry for attention and if this cry that is authentic and valid in its central message is not heard then future will be robbed of its nerve, vitality and point.

·        You can not have the view of yours unless you are one-sided; however you must know that side you are on is not the only side.  

POLITICAL MARKETING:

Definition and Application:

“Political marketing is the application of consumer research and advertising-format techniques to politics”. Consumer research is conducted to target voters (consumers in the marketplace of politics) in order to learn about values voters hold and cherish and elicit opinions of theirs regarding candidates and issues of concerns. 

Advertising-format techniques are applied in the light of these findings in the construction of ads. Political marketing, however, goes beyond the simple identification of the needs of consumers to include the ability to forecast what those needs will be in the future. Leaders are aided by political marketing practitioners to not only measure and identify the needs and wants of voters, but also acquire much needed vision which enables them to anticipate what those needs will be.

This need- assessment approach relies on information from the marketplace to help guide development of message and spawn innovation in message itself (injecting vision)  . The persona or image of politician is molded around the findings from needs assessment studies. Prospects of politician hinge a great deal in determining rightly the matters that concern voters before he decides to advocate it. For example, George W. Bush was convinced in 2000 and Obama in 2008 that the American people wanted a change in the policies of the prior eight years of Democratic and Republican leadership.

Although both identified the correct motivation on the part of many voters, the reason they won the election was due to the fact that they ware able to convince the American people that they were the right leaders to bring about the change they desired.

Though hardcore of supporters or adherents entrenched in loyalty are impervious to any effort of persuasion, election can be decided by undecided individuals in case rivals are trailing too close.

“Political marketing research helps a great deal in targeting individuals who are either undecided or likely to change their vote before Election Day. These voters have been called ‘switchers’ the ‘swing vote’ and the ‘alienated voter.’ Marketing research points out factors that could persuade those individuals to vote a certain way.”

Manipulation of media ensures manipulation of public opinion as goes the clichéd phrase. Meta campaign (campaign with in a campaign) is the part of political marketing strategy that sees its “primarily target audience as the media, and various tactics, such as timely releases of the results of privately commissioned opinion poll results, are used in an attempt to get the media to report favorably on particular candidate”.

One another application of political marketing is the use of market segmentation

strategy: “In business, market segmentation and targeting are used to identify those groups of customers who the marketer directs his product and promotional campaign towards. It is used by many companies who choose not to sell their product or service to every potential customer, but only those who are likely to buy it.  Al Gore realized early on in the 2000 campaign that one very large market segment, the middle class, was ripe for targeting. The critical decision was finding the right message to appeal to this segment with. Because of the importance that economic issues play in a presidential campaign, Gore decided to use the promises of more jobs and better wages to appeal to this segment. Likewise, the baby-boomers were another important market segment identified by the Gore campaign. Various appeals were also targeted to this segment. In 2000, George W. Bush effectively used a market segmentation strategy to differentiate himself from Al Gore by referring to Gore as a ‘liberal’ By doing this, Bush was appealing to voters who wanted to support a ‘conservative’ candidate”.