Mark Twin Vs.., New wine.., Half truth.., Fake prophet.., Sham eclecticism.., Political communication

Mark Twin Vs.., New wine.., Half truth.., Fake prophet.., Sham eclecticism.., Political communication By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·        Obsessively devoted personal memoirs are the highlights, not the totality of one’s travel into life.

·        Laws are for human when laws are the means to the ends; and humans are for laws when the means become the ends.

Mark Twin Vs Political marketing consultant

·       Mark twain coins the term sound bite and political marketing practitioner coins the sound bite itself. Political marketing consultant abuses the journalistic ethics by manipulating the insertion of sound bites into news broadcasts or documentaries to misrepresent actualities whether by oversimplify or highlight things out of context.

Political marketing consultant does not weigh up the relative merits of various sentences in order to pick key moments in dialogue or speech; his deftly crafted sound bite is characterized like every sound bite by a short phrase or sentence but it does not deftly captures the essence or the theme; it is a minimum of sound but not to a maximum of sense and it is created to stand out in the audience’s memory and become the taste that does not best represent the entire meal of the larger message.

Spin doctors Vs Political Marketing consultant

·        Spin doctors carefully coach politicians to produce on-demand sound bites; political marketing consultant exploits the absence of context (as the context of what is being said is missing) and inserts sound bites in a way that sound bite appears inimically incongruous , too incapacitated to serve as a icon.

New wine in an old bottle

·       Every philosophy of the world owes its further survival to revisions concerned with the ends not the means and that clearly means that every philosophy loses sooner or later the rationality of purpose, and changes those occurred in its theoretical assumptions and in its historical and philosophical perceptive are of that magnitude that whole philosophy is inverted but the version that is not only new but also entirely different is called for the consolation of its adherents ‘old wine in a new bottle’.

Half truth is a truth in part

·       Intimacy can breed personal memoirs, however true intimacy only can enable one to see the whole picture. Devoted personal memoirs are the half-truth and as exaggeration is the defining characteristics of this half truth; this half truth is in itself a truth in part: idolatry does not make for true intimacy.

Fake Prophets

·       Many of our celebrated soothsayers never had a crystal ball; the forecasts of theirs proved accurate because of the assumption of theirs that the future will be much like the past was satisfied. Prophecy in real sense of a word is a prophecy that comes true in times of major shifts in environment.

Sham eclecticism

·       Every philosophy is termed eclectic because every philosophy is said to draw liberally on several traditions, the philosophy of every philosopher in fact draws liberally on several traditions; these several traditions in fact can be traced to single source.   

POLITICAL COMMUNICATION

Two schools of thoughts

There are theories and conception of identity that compete and enliven the debate regarding political communication. One definition of political communication defines it by relationships between communication process and political process. Scholars from this school of thought have relatively narrow working definition in order to stakes out a field that can be confined within clearly marked boundaries. The proposition that communication in election campaigns makes up the field’s paradigm case is dubbed by David and Dan Nimmo  the ‘voter persuasion paradigm.’

Critical theory approach defines itself by dismissing political campaign as the adequate paradigm case. Fejes, Hall, are critical researchers who regard that allowing the campaign context to decide scope and agenda of scholarly work is a mistake and assert that media builds up the myth of representative democracy by creating an illusion of choice in which  alternative to candidate is different but not better.

Political campaigns for the critical theorists like Radway, Fiske, Hartley and Gitlin are not revealing site for uncovering the political effects of communication, instead studying popular television entertainment, romantic novels_ though ostensibly nonpolitical_ is more important as they structure public consciousness and accommodation to the social and economic order on a social basis.  

Political communication acquires context-based conceptions of itself by making campaign a touchstone; perhaps it may do well by becoming a distinct field of study rather than as a context.