Change is the unity of the opposites, FLUIDITY OF CLASSES

Change is the unity of the opposites, FLUIDITY OF CLASSES 

          By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·       Selling to a person a thing he already needs is the skill of selling; the gift of selling is to sell a comb to a bald man.

·       The moment your presence ceases to give product the honor or guilt by association, you have fallen into anonymity       

  

Change is the unity of the opposites 

·        We straight away bracket something as bad without understanding the emotions behind it and the pros and cons regarding its place in one’s life; hence we understandably fail to understand the genetic and physical wiring of a person who accepts it as a way of life. We even understand why one concepts is bad but cannot understand it in its entirety if we do not do full justice to view point contradicting to ours. We must open up to the opposition to our view point, and that makes us look for alternatives and expands our horizons; we may, then, come into terms with our own partialities and unite new thoughts with the existing one.     

          FLUIDITY OF CLASSES

·         Unlike traditional societies, industrial societies cannot survive and grow unless they have literate population; therefore, accessibility to education is accepted as the right of everyone not the privilege of a few in modern societies. Universality of education opens every option to everyone and anyone can climb up the social ladder; therefore unlike traditional culture in which classes create insurmountable boundaries (classes) and people are born and die in these boundaries, in contemporary culture members of class can move up or down the rung at any time.

Cluster of middle class can expand as the result of economic progress and shrink if reverse is the case. New classes come into being and old ones vanish with the fluctuation in the fortune of country.

No individual can be classified for long into any particular class, hence expected behavior of individual due to association with any particular class becomes unexpected as member can or forced to switch their allegiance from one class to another at any time they find themselves eligible to do so, or no longer belong to it as the unfortunate twist in fate. 

There is no permanent lifestyle, rather ever-changing way of life defined by its distinctive array of values, drives, beliefs, needs, dreams, and special points of view.

Political marketing consultants expend enormous amount of energies in tapping cluster analyses, and then craft approach tailored to voter differentiation in order to fit candidate type and characteristics, and its relation to ever-changing aspirations of ever-changing lifestyle.