Want to know yourself? Points to ponder, Quotable quotes, political marketing through objectified semantics, Political marketing through maximum

Want to know yourself? Points to ponder, Quotable quotes, political marketing through objectified semantics, Political marketing through maximum, By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism

(No change of class room and no change in class are not always no change in class and no change of class room).

Want to know about yourself?

·        The self we show to others becomes the self we believe our true self and that how we acquire the false self-image. We are what we hide about ourselves from others; that is our true self and that is what we are.

Points to ponder

o   The belief that science and reason are adequate to enlightenment led modern man to a belief that there is no meaning; therefore modern man conceive of every interpretation of reality; and therefore, of reality itself as a text.

o   Intellectual dishonesty is the active, persistent and careful consideration of any belief or supposed form of knowledge but not in the light of the grounds that support it; therefore, the further conclusion to which it tends seems automatically illogical or even irrationally absurd.

o   Every text inscribes itself within a given discourse; however, its interpretation is conditioned by its social surrounding and the dominant discourse of its time.

Quotable quotes

·         Text allows itself to various interpretations and censorship allows only the chosen one.

·         Book is good if it repays the investment of reader’s time, and good in itself it repays the right investment of reader’s time.

Political marketing through objectified semantics

·       Political marketing consultant applies the art of a non-linguistic meaning __that is derivation from sentience__ to capture the sense of the word independently from its linguistic uses. Political marketing consultant gives people a particular reputation to create pre-judgment so that people mean not words; political marketing consultant identifies people with the particular agendas or forces to make non-objectified meaning primary so that audience consider the intent, assumptions and purpose of speaker independent of language in forming decisions.

Political marketing through MAXIMUM

·       Opponents of a leader manipulate the flouting of the maxim of quality and the Gricean maxims to produce a negative pragmatic effect; for example opponents term clumsy maneuvering (the maneuvering were as matter of fact clumsy) as the graceful maneuvering. Political marketing makes fun of flouting so that flouting looks itself ridiculous. He instructs leader to repeat the words ‘graceful maneuvering’ in a way that words look ridiculous. He creates a context for the words so that audience feels that opponents are motivated by jealousness and feel flouting is not justified.

Format:      Leader/Party-Information Format

Campaign: 1990

Newspaper:        Jung

From:                   PPP

Ad:      Leader/party ad

Ad N:  5

Analysis:

 ‘Oppression cannot arrest the ascent of Benizor. Paradoxically, it has honed the cravings for Benizor. Hold-over of dictator cannot render her panicky. For the power of people is at the disposal of  Benizor’  ‘Benizor personifies the power of people; the bulwark against dictators and indefatigable crusader against exploitative system’

The couplets of Habib Zalib along with text serve as a frame of reference for interpreting Benizor’s qualities and build up a system of classification to which audience should refer as the basis for perceiving Benizor. Hyperbole and exaggeration always make poetic diction florid as well as always verbose and far-fetched; but this far fetchedness is often overlooked by the entrancing words that make audience fall into trance. This ad is the perfect example of such poetic diction and demonstrates that how in the fluid and swirling metaphorical world of poetry, different elements fuse to form service code as the couplets implies the commitment of Benazor to sacrifice for democracy against all state oppression to bleach her from political tapestry; which result in her higher riding on the public acclaim; and this public support makes her undaunting and defiant to the coterie of dictators in Pakistan.

This fusion of different elements depends entirely on metaphor or allusion to expand the symbolic dimension of the interpretation. Ad claims that Benazir is the bastion of people’s right and applies poetic language that lends color of grandeur to this claim.

This ad has two parts: one is of poetry and other of prose. Both parts apply political code which formulates the basis of ad’s claim. Despite all allusion and figurative language message is largely placed at denotative level. All ads are biased but the application of poetry in this ad takes biasness to unmatchable degree.