Untitled people, Soft Revolution, points to ponder, Quote.

Untitled people, Soft Revolution, points to ponder, Quote.  By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·       You are in love with an individual, if he looks good to you without sufficient reasons.

·       New lies must replace old ones before latter outlive their utility. You can not fool all people all the time with the same lies.

Untitled people  

·      ‘Greatness cannot be conferred as it is not a prize’; it is an achievement achieved through one’s contribution that itself becomes possible because of one’s altruism. ‘Greatness is not and can never be the result of one’s rank in human affairs’. Greatness is a measure of one’s nobleness; and work is a measure of one’s greatness. We confuse popularity with greatness when we call those people great those have ‘obtained fame outside their own merit’, and therefore, we understandably fail to meet great people in the most obscure roles in life.

Soft revolution  

·      Soft revolution means achieving goal by combined pressure from below and from above. The success of pressure from above depends on the outside relation of forces; but the mass movement should not be engineered for the so-called peaceful transition to democracy; and there should not be any planting in government as the means of subversion from outside.

Points to ponder  

·      I am often told that no evidence can change my mind as anything that goes against my thesis is, as I think, the part of the conspiracy theory. Problem is that, things I have listened so far are obviously the part of the conspiracy theory for the obvious reasons that that they are so ludicrous that they are not even worth thinking. Thing does not become right if it goes against one’s thesis or person does not become the holder of conspiracy theory if he rejects something stupid.

·      Effective propaganda makes one feels ‘the enemy’ or ‘the friend’; neither exist.  

Quote  

·      Unhappiness of ours is often because of our mistaken means of achieving it.

Format:   Leader/Party-Information Format

Campaign:          1993

Newspaper:        Dawn

From:                   P.M.L

Ads:          Value ads

Ad N:15

Analysis:

Setting in the picture of ‘Law and order’ helps audience to visualize the delivery and the person who delivers, as the text ‘Nawaz delivers’ cues our understanding that delivery hinges upon the Nawaz, connoted by recognizable people in a known social situation, with out emphasizing the act of delivery. At denotative level, this picture has no meaning: Nawaz appears to be reprimanding the police officer, but why? And why is he in police station? And what it has to do with law and order? All this is very unclear. At connotative level, however, the message is very powerful: Nawaz delivers justice_ the most elusive thing in Pakistan_ he sets free the innocent from the police lock-up and gets the culprits arrested. The ad applies social and legal code; in Pakistan there is a culture of impunity, powerful flout the law with the connivance of police; police is riddle with corruption_ notorious for putting the innocent behind the bar, and let the big wigs go_ often even the complaint of weaker party is not lodged. The presence of Prime minister in police station and the way he is admonishing the police officer conveys two things:

His desire to balm with the poultice of his presence the bruised people subjected to police tyranny; his resolve to cleanse police from such malpractices and venality. In the second picture a very balanced relationship is established between the one who delivers and other who is recipient. The setting serves as the interpretation of the place where the service being delivered, as the people recognizable due to Sindhi cap stand around.

This picture applies political and cultural code; land belongs to feudal or big landlords but Haris, despite, all labor, eke out a meager existence; entitled to have only those things required to subsist on, not to mention ownership of land. The act of giving land from the man belonging to Punjab Province and has an industrial back ground have important political and social ramifications for the Nawaz and the Sindh politics.

This act is reminiscent of famous land reforms of Prime minister Z.A Bhutto who of respect, gratitude and popularity. The projection of this act intended to help Nawaz get a foothold in the strong hold of PPP because the great work of Z.A Bhutto seems to be paralleled by this act; communicating an impression that politician of Punjab is highly concerned about the people of Sindh_ as contrary to image prevalent about the politician of Punjab in Sindh_ and even though he has the industrial back ground, he is not oblivious of the problem of Haris.

 Politics belong to feudal because lands belong to them. The people living or working on or near to their lands have to vote them otherwise face the music. Distribution of land among Haris would make them economically independent and this independence would lead to political independence; thus putting in the long run a lasting dent on the power of landlords; whose benefits would go to non feudal politicians. In third picture; the idea of service is conveyed through the display of the service in a context where it is delivered. The people who are inserted into the scene remain undefined in the text of ad; but the occasion provides the unifying idea as the leader, people, service and settings are harmonized around a unified impression of the leader who delivers; no other information is really necessary nor given in ad.; because the ads provides a direct vision of service.

These three picture blends perfectly with the text ‘on October…leader’.

NEGATIVES:

Text mentions two main services of Nawaz which have launched Pakistan into the 21^st century: ‘Policies of deregulation and economic reforms.’ Deregulate means according to the Oxford Advanced Learner’s Dictionary ‘decontrolling or to free a trade, a business activity from rules and controls.’ Freeing a trade means laissez-faire economy which logically spells greater reduction in red-tapping; but none of the picture explains what happens as the result of deregulation; text can only be matched with visual by the stretch of the imagination or by putting two and two together at best: that due to regulation progress in industry and agriculture occurred; but it would sound very bizarre to say that due to deregulation motorway came into being or Yellow taxis scheme was introduced.

Laissez-faire approach to economy could easily be encapsulated in a number of ways; best be the picture of a business man enjoying the access portrayed in having friendly chats with officers) to higher authority. No doubt, the word ‘economic reform’ is all-embracing term, which includes all kinds of reforms; however, it should be remembered that economic reform means reform in economy not in agriculture or in legal system otherwise the word ‘reform’ should be used not ‘economic reform.’ Furthermore, if due to reform industrialization occurred then it is wrong because:

(a)    Industrialization started since the country came into being.

(b)   Industrialization is the process and reform occurs within it to spur this process; due to reform industrialization does not start; and even if the ad means due to reform the industrialization started then the word reform is not so appropriate it should be replaced with initiative that ‘due to Nawaz’s initiative industrialization began.’ One more possible meaning can be deduced that factories which got closed due to the wrong polices of previous governments, due to reforms of Nawaz’s government started to open; then, there should be picture like the closed doors juxtaposed with open ones. Yellow taxi scheme was the scheme to help people start work as the driver. Can it be called reform? Same can be said for Motor way which was the project launched and completely by Nawaz’ government.