#Steve Jobs

By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

Jobs followed his own gut instead of relying on market research or focus group. He said once: "I know what I want and I know what they (public) want’

Steve Jobs was leading public tastes, rather than following them. Introducing and making successful something that is absolute departure from usual is the leading of public taste. This is extremely rare.

Offering something that is usually offered is following public tastes slavishly. This is as well rare.

Usually people follow public tastes but add something new to usual thus lead public tastes by following them.