Quotes, Virtues Of Idealism, Funny Responses & Definition Of Political Ad

Quotes, Virtues Of Idealism, Funny Responses & Definition Of Political Ad By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

{‘Adversity helps us to discover who we are and to question what is important in life’; I therefore killed my father to discover the importance of father: me is nothing I discovered minus him.}

Quotable Quotes

·        People those use misdeeds of children to discredit parents tend to think that parents feed not teach values.

·        Excess of anything is bad; modern men have grown so independent of each other that they feel isolated and lonely and yearn to escape from this freedom.

·        Interplay of practices and new ideas transform social realities but neither by itself.

Virtues of Idealism

·        Idealism has its own virtue; it lulls its possessors in a way that the absence of action never becomes the absence of satisfaction.  Idealist ruler sees the mass malaise containing the certainty of its own eventual disappearance; it would transcend itself through the evolving consciousness of its victims regarding the hitherto hidden virtues of his governance. Idealistic victims see their own malaise as the failure of self discipline; it too, would transcend itself when through an act of self denial man comes into his own as his truly human self.

·        “In an age, without radio or recording an age dominated by print, fiction gained its greatest ascendancy”. Fiction has gained the greatest ascendancy in an age of electronic media…boundaries are so blurred that it has become virtually impossible to discriminate truth from fiction. 

Funny responses because of literal interpretation or because of understanding independently of context.

 Statement:

·       “Death is more universal than life: everyone dies but not everyone lives”.

Response: 

·       For dying every one has to live first.

Statement:

·       I am really sorry for not being with you but ‘there is always a tomorrow’.

Response: 

·       As they say ‘there is no tomorrow’ it if it is so, so how there is always a tomorrow.

Statement:

·       Reading in haste is no reading.

Response: 

·       If it were no reading, then what in haste one was doing. 

Definition of political ad:

Determining the status of ad by judging the quality of ad is difficult because the word ‘quality’ itself is subjective and it means different things to different people; therefore, to know ‘How’ ads have performed; we need first to be clear   ‘How’ they must perform:

What best one ad can do to be best’?

For this purpose; I need to form a definition of ad; that gives others a clear understanding of my understanding of what ad must be made up. I first take help from the part of speech of David Broder in 1978, when the wise old bird of ‘The Washington Post’ was collecting a Pulitzer Prize and of Roland Barthes’s definition of ad. 

·         “Newspapers that drops on your doorstep is a partial, hasty, incomplete, inevitably somewhat flawed and inaccurate rendering of some of the things we heard about in the past 24 hours….distorted despite our best efforts to eliminate gross bias by the very process of compression that makes it possible for you…. to read it in about an hour. If we labeled the paper accurately then we would immediately add: But it is the best we could do under the circumstances, and we will be back tomorrow with a corrected updated version…’

‘Ad indeed draws deeply from the predispositions, hopes, and concerns of its audience, but it reformulates them to suit its own purposes, not reflecting meaning but through reconstituting it. Looking at an ideal ad should be a bit like walking through a carnival hall of mirrors, where the elements of our ordinary lives are on display at magnified and exaggerated way”.

David Broder defines the process that ultimately delivers newspaper and the components those are ultimately part of it. Process but not component is irrelevant to our purpose in forming our own definition of ad; and in the same way instead of elements of ordinary lives concerns and dreams of ordinary lives would be more suitable.

Now I form my own definition of politically ad:

The ad that makes its way into media is deliberately partial. It is incomplete in a sense that selected facets of one’s rule are highlighted which though do not make renderings of one’s rule inaccurate but the view readers get is lopsided. The best one ad can do is to appear unskewed by bias which is otherwise the very soul of and it is never back with an aspect different from the one it has already made us believe to be the only aspect. The greatest prop of ad is the ad itself. Ad reformulates hopes and concerns of audience through selection and presentation of facts; quality ad must seemingly explain what the rule\ruler was; almost never seemingly advancing from interpretation to judgment; but it must interpret the fact in a way that audience feel like walking through a carnival hall of mirrors, where the concerns and dreams of ordinary lives are on display at magnified and exaggerated way. Ad’s effectiveness lies not in getting facts out into open for it has already been done through News; editorials and articles but making its readers look at them with angle ad wants them to look; and the credibility of that angle lies with what was true then (the period ad portrays) has been as true since (the time ad is published).

Ad is not One but one of the window that opens into one’s rule in a way that colors the glass through which one looks at one’s rule. Good ad must appear to be very long on reporting (objective) and presents itself as the narrative of obvious (reflecting meaning) and very short on opinion (subjective), but must be otherwise in reality: tied to the apron-strings of truth, and coiffed with the cap of veracity; it must slop over with propaganda by being selective (reconstituting meaning); for this very ‘Selected Representation’ makes ad a biting lampoon or effusive eulogy.       

As a rule; good ad must rule the readers, and holds the imagination of them on the saying of its many tongues to accomplish the most elusive of all__ Perfection, and in order to be perfect example of perfection ad must have that particular slant that subtly converts reporting into opinion that makes opinion appear truth about the truth which as a matter of fact is no more than lopsided reality.

I take help from Leiss and Kline; and Nelson’s definitions of commercial ad to form another definition of  ad regarding value/message presentation.

“Ad is ‘multiplexing’ form that absorbs and fuses a variety of symbolic practices and discourses. The substances and images woven into advertising messages are appropriated and distilled from an unbounded range of cultural references. Ad borrow its ideas, its language, and its visual representations from literature and design, from other media content and forms, from history and the future, and from its own experience; then it artfully recombines them around the theme of ad. The borrowed references are fused with theme and returned to public discourse in a way that they get knitted into fabric of social life.

“The job of the advertiser is to know the world of the segmented audience intimately, so that the stimuli created can evoke associations with whatever is ‘stored’ in their memories and imaginations.

This means more than seeking to ‘reflect’ the problems of everyday life. Ad does not always mirror how people are living, but how they are dreaming; in a sense, wrapping up their emotions and selling them back to them”

Now I form another definition of political ad:

The substances/values and images woven into messages are appropriated and distilled from an unbounded range of cultural references and value-pool. Ad borrows its ideas, its language, and its visual representations from literature, from history (of nation, of country, of party), from culture; then it artfully recombines them around the theme of ad in a way that it succeeds to mediate between political messages and cultural\social or any other problem.

Ad knows the world of the targeted audience of particular ideological leanings intimately, so that the stimuli created can evoke associations with whatever is cherished and nurtured; and whatever fear is harbored. This means more than seeking to ‘reflect’ the present, past, future problem of country or of its people; ad projects a particular solution that is believed by targeted audience to be a solution of all problems ‘elixir’__ a solution people covet_ thus wrapping up their emotions and selling them back to them.