Disintegration of tradition-bound forms of need satisfaction
By Prof Dr. Sohail Ansari Conceived and worded by Prof DR Sohail Ansari (originality of concepts and originality of words). He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism. · ‘The market-industrial society led to dissolution of the distinctive and relatively stable forms of need satisfaction created by traditional cultures. Industrialization uprooted great numbers of people from age-old rural settlements and relocated them in cities”(1). Thus urbanization pulled individuals away from traditional leaderships The more the tradition-bound forms of need satisfaction disintegrated; the more traditional leadership disintegrated; and the more firmly political communication assumed the tasks of instructing individuals how to match their needs and wants with the available stock of leadership. Quite simply, individuals need guidance on what par...