Dr Sohail Ansari

Survey Research ‘Survey research is one of the most important areas of measurement in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents. A "survey" can be anything form a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview. Types of Surveys ‘Surveys can be divided into two broad categories: the  questionnaire  and the  interview . Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says. Sometimes, it's hard to tell the difference between a questionnaire and an interview. For instance, some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones. But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there wi...

Read below a question of 12 marks and then read by yourself the response of a student ‘Designing Your Own Investigation – Controlled Observation Question: Explain how you would carry out an observation to investigate television preferences of pets. You must refer to:  a controlled or naturalistic observation §   behaviour categories or coding frames §   how you would reduce observer effects § You should use your own experience of carrying out an observation to inform your response. Justify your decisions as part of your explanation. (12 marks)’ Task: Designing Your Own Investigation – Controlled Observation Question:              Explain how you would carry out an observation to investigate television preferences of the subjects of a king? Tell how you will manage subjects? Can we observe the subjects in their natural environment? Or we find ourselves living in a bubble isolated from real...