Philosophies are existentially determined doctrines By Prof Dr Sohail ansari

  After the major sins which must be avoided, the greatest sin is that someone dies in a state of debt and leaves behind no asset to pay it off. (Darimi)
Sociology of illusion
All philosophies are ‘the systems of thought conceived by the selective and the fallible mind as an ideal type’ and ‘thought of as an ideal type’ is an inspirations followers borrow from their guru.
All social and political doctrines which passed for knowledge are seen by the benefit of hindsight as existentially determined doctrines; elaborate rationalizations of the interests of classes which distorted the actualities of social life in serving those interests. The Sociology of knowledge consequently has turned out to be no more than the sociology of illusion creating the intellectual paralysis of total skepticism.     

1.   The more important reason is that the research itself provides an important long-run perspective on the issues that we face on a day-to-day basis. ” -Ben Bernanke
2.   “Research is formalized curiosity. It is poking and prying with a purpose. ” -Zora Neale Hurston
3.   “To understand how consumers really think and feel, it is vital to go beyond words.” -Katja Bressette
4.   “Research is about engaging in a conversation with a brand.” -Matthew Rhodes
5.   Measuring engagement and engaging consumers are two sides of the same coin.” -David Penn

 

 

 

 

This lesson explores the terminology of experimental design. What are variables? How do they influence each other? Is it possible that you are seeing connections that don't actually exist?

https://statistics.laerd.com/

Research

As a researcher, you're going to perform an experiment. I'm kind of hungry right now, so let's say your experiment will examine four people's ability to throw a ball when they haven't eaten for a specific period of time - 6, 12, 18 and 24 hours.
We can say that in your experiment, you are going to do something and then see what happens to other things. But, that sentence isn't very scientific. So, we're going to learn some new words to replace the unscientific ones, so we can provide a scientific explanation for what you're going to do in your experiment.
The starting point here is to identify what a variable is. variable is defined as anything that has a quantity or quality that varies. Your experiment's variables are not eating and throwing a ball.
Now, let's science up that earlier statement. 'You are going to manipulate a variable to see what happens to another variable.' It still isn't quite right because we're using the blandest term for variable, and we didn't differentiate between the variables. Let's take a look at some other terms that will help us make this statement more scientific and specific.

Dependent and Independent Variables

A moment ago, we discussed the two variables in our experiment - hunger and throwing a ball. But, they are both better defined by the terms 'dependent' or 'independent' variable.
The dependent variable is the variable a researcher is interested in. The changes to the dependent variable are what the researcher is trying to measure with all their fancy techniques. In our example, your dependent variable is the person's ability to throw a ball. We're trying to measure the change in ball throwing as influenced by hunger.
An independent variable is a variable believed to affect the dependent variable. This is the variable that you, the researcher, will manipulate to see if it makes the dependent variable change. In our example of hungry people throwing a ball, our independent variable is how long it's been since they've eaten.
To reiterate, the independent variable is the thing over which the researcher has control and is manipulating. In this experiment, the researcher is controlling the food intake of the participant. The dependent variable is believed to be dependent on the independent variable.
Your experiment's dependent variable is the ball throwing, which will hopefully change due to the independent variable. So now, our scientific sentence is, 'You are going to manipulate an independent variable to see what happens to the dependent variable.'

Unwanted Influence

Sometimes, when you're studying a dependent variable, your results don't make any sense. For instance, what if people in one group are doing amazingly well while the other groups are doing about the same. This could be caused by a confounding variable, defined as an interference caused by another variable. In our unusually competent group example, the confounding variable could be that this group is made up of players from the baseball team.
In our original example of hungry people throwing the ball, there are several confounding variables we need to make sure we account for. Some examples would be:
  • Metabolism and weight of the individuals (for example, a 90 lb woman not eating for 24 hours compared to a 350 lb man not eating for 6 hours)
  • Ball size (people with smaller hands may have a difficult time handling a large ball)
  • Age (a 90-year-old person will perform differently than a 19-year-old person)
Confounding variables are a specific type of extraneous variable. Extraneous variables are defined as any variable other than the independent and dependent variable. So, a confounding variable is a variable that could strongly influence your study, while extraneous variables are weaker and typically influence your experiment in a lesser way. Some examples from our ball throwing study include:
  • Time of year
  • Location of the experiment
  • The person providing instructions
Our scientific sentence is now, 'You're going to manipulate the independent variable to see what happens to the dependent variable, controlling for confounding or extraneous variables.'

Reducing or Increasing Changes

In an experiment, if you have multiple trials, you want to reduce the number of changes between each trial. If you tell the ball throwers on the first day to toss a ping-pong ball into a little red cup, and on the second day you tell ball throwers to hurl a bowling ball into a barrel, your results are going to be different.


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