Sociology Of illusion, Two Concepts Of Beauty, Incomplete Biographies, Empty Cup, Quotes & Over-Crowded Terrain

Sociology Of illusion, Two Concepts Of Beauty, Incomplete Biographies, Empty Cup, Quotes & Over-Crowded Terrain  By Dr. Sohail Ansari

Sociology of illusion

·        All philosophies are ‘the systems of thought conceived by selective and fallible mind as an ideal type’ and ‘thought of as an ideal type’ is an inspirations followers borrow from their guru. All social and political doctrines which passed for knowledge are seen by the benefit of hindsight as existentially determined doctrines; elaborate rationalizations of the interests of classes which distorted the actualities of social life in serving those interests. The Sociology of knowledge consequently has turned out to be no more than the sociology of illusion creating the intellectual paralysis of total skepticism.    

Two concepts of beauty

·        Beauty can have an objective existence and can exist independently of a person perceiving it: a meadow in spring time can be beautiful even if on one is there to appreciate it. The logical rebuttal:  ‘beauty exists only in the eye of the beholder’ assumes that beauty is purely subjective and so entirely dependent on its perception by some viewer. To me, blind though can not admire the beauty of a beautiful lady, she is not beautiful because of the admiration. 

Incomplete Biographies 

·        Exploring the humanity of heroes can have, as we believe, the troubling effects: whole picture may not be as inspiring as an aspect in isolation; but not doing so creates insufficient biographies. Our full investigation of the lives of heroes are censored because of our belief that heroes are useful because they are perfect and as a consequence paintings of their lives ‘are stock and cramped; their colors drab and predictable’; and because of this ascension of heroes to a divine plan biographies of ours fail to capture the breadth and complexity of their lives.

Empty cup

A cup is usefull only when it is empty

·        Indoctrinated individuals are fossilized into knowledge. People of tunnel visions have always blinkers on and consequently can’t be off the beaten track. Intellectual flexibility is allowance that every fact is not immutable; but education that promotes dogmatism inevitably creates immunity to reasons and arrests the rise beyond the certain confines. Figures free from trammels became as history tells seminal because of their signature ride to the rollercoaster of events.  

Quotable Quotes from “W”

Weak

·        If weak means weaker then one is weak as long as he is weaker. 

Weather cycle

·        Weather cycle brings a change in weather and a change in weather cycle brings a change in cycle.

Wise

·        Wise gets his problem better before it gets worse.

Writer

·        If writer is different from people not different from society then his publication lie in the mainstream of that literature that lie outside the mainstream.

·        Due to great promotional campaign, writer is considered great even by those who have not read him.

·        Writer is known through critic if he acquires fame through the analysis of his work.  

Worst moment

·        The worst moment of your life is when someone refuses to call you donkey by saying that it is unfair to donkey.

Wrong

·        If ‘all is wrong’ means that all is equally wrong then bad automatically becomes equal to worse because all wrong answers are different from right answer but all wrong answers are not similar to each other. 

OVER-CROWDED TERRAIN:

 (Modern man is no longer characterized by personal impotency emanating from fatalism but by a psycho-social complex of norms based on democratic orientation that imply implicit faith on egalitarianism and meritocracy as value concept. Mass media act as mobility multipliers; infusing people with diffused rationality; consequently ways of thinking and acting cease to be articles of faith and become instrument of intention.

The rise of Political Marketing as the privileged forum for the transmission of political cues is the response to needs of time as all parties need political campaign not because they know it will deliver but because they do not know for sure it will not.

Article draws upon socio-cultural perspectives in seeking to understand how cultural, social and economic changes mediated by industrialization influence

Given the highly saturated field (every nook and corner is plastered with pictures of different leaders) plus hustle and bustle of urban life; it is virtually impossible task for leaders to break through the barriers (on his own) to attention that people normally build as a safeguard against the constant invasion of messages and capture the attention of theirs by coming away with something novel; therefore, they hire political marketing consultants; who are to overcome two challenges: outperforming other practitioners in increasingly difficult and overcrowded terrain; and to win and retain the loyalty of electorate which is a flimsy affair in the modern world.  To this end, either the actual social reality is systematically redescribed to provide a suitable canvas on which the ad enacts itself; the redescription of canvas is tailored to transports viewers into world quite different but better than one presently inhabits or having established the importance of the symbolic attributes of leaders through consumer research the ‘package of stimuli’ is designed by imagist associations between the leader and the expectations of voter so that it resonates with aspirations already nursed by an individual, and thereby induces the desired behavioral effect. The image of leader is based on the interpretative predilections of the target audience; the personality of leader is enveloped in symbols, and the requirement to enlarge the scope and intensity of the message that accompanies the transition in focal point from the services to the person is attained by highlighting issues like inflation lawlessness and then relating their solutions quite arbitrarily to leader.

Image is constructed either for mass audience by using open codes of interpretation (symbols recognized by the average person everywhere), or for specific (ethnic) subgroups by using restricted codes; but no matter who is targeted, ads become psychological things, as symbolic of personal attributes and goals, as symbolic of strivings and appear as mere receptacles for the generalized play of meanings, as ‘fields’ for human states of feeling and aspiration that are projected into the substance of the messages incorporated into ads; hence in this sense the realm of needing of someone voters can relate to become immersed within the domain of communication.