Assignment 48 for practical work in media lab: Discourse Analysis as a Qualitative Approach For the Departments of Media Studies by Prof Dr Sohail Ansari



Sunnahs of Eating


يَا غُلَامُ سَمِّ اللَّهَ، وَكُلْ بِيَمِينِكَ، وَكُلْ مِمَّا يَلِيكَ
‘Oh boy! Mention the Name of Allah and eat with your right hand, and eat of the dish what is nearer to you.” Since then I have applied those instructions when eating.”
Sahih Al-Bukhari and Muslim

Eat on the floor

It is narrated that the Prophet said:
“I eat just as the slave eats, and I sit just as the slave sits”.
Abu Ya’la (Sahih)

Eat with three fingers

Ka’b Ibn Malik states:
“The Prophet used to eat with three fingers and lick his hand before he wiped it.”
Sahih Muslim

Eat together

Abdullah Ibn Umar Narrated:
“I heard my father say: ‘I heard ‘Umar bin Khattab say: “The Messenger of Allah () said: ‘Eat together and do not eat separately, for the blessing is in being together.’”
Sunan Ibn Majah (Hassan)

Don’t overeat

The Messenger of Allah said:
‘The human does not fill any container that is worse than his stomach. It is sufficient for the son of Adam to eat what will support his back. If this is not possible, then a third for food, a third for drink, and third for his breath.”
Al-Tirmidhi (Sahih)

Don’t criticise food

Abu Huraira narrates that:
“The Prophet did not criticise any food ever. If he desired the food, he would eat it and if he disliked it, he would leave it.”
Sahih Al-Bukhari and Muslim

Compliment tasty food

Jabir reported:
The Prophet asked for sauce and was told that there was nothing except vinegar. He asked for it and began to eat from it saying, “How excellent is vinegar when eaten as a condiment! How excellent is vinegar when eaten as a condiment!
Sahih Muslim

Don’t discard any food.

From the Hadith of Jabir:
I heard Allah’s Apostle as saying: The Satan is present with any one of you in everything he does; he is present even when he eats food; so if any one of you drops a mouthful he should remove away anything filthy on it and eat it and not leave for the devil; and when he finishes (food) he should lick his fingers, for he does not know in what portion of his food the blessing lies.
Sahih Muslim

Lick your fingers

Jabir Bin Abdullah narrates that the Prophet said:
“He should not wipe his hand with a tissue until he licks his fingers, for he does not know in which part of his food is the blessing”.
Sahih Muslim

Wipe the dish

Anas Ibn Malik narrates:
“(The Prophet) commanded us to wipe our plates”.
Sahih Muslim

Praise Allah after eating

Anas Bin Malik narrates that the Prophet said:
“Allah is pleased with a servant if he eats his food, he praises Allah for it; or if he drinks his drink he praises Allah for it”.Muslim
Discourse Analysis as a Qualitative Approach to Study
Information Sharing Practice in Malaysian Board Forums
Alice Shanthi, Lee Kean Wah, Denis Lajium (Dr)
Faculty of Psychology and Education,
Universiti Malaysia Sabah, Sabah, Malaysia
alice_shanthi@yahoo.com.my
QUALITATIVE METHODS FOR DATA ANALYSIS
Constructivism or interpretivism paradigms are normally associated with studies that adopt a qualitative approach, where the emphasis is placed on studying social issues that evolves around the lives of people. It involves “studying things in their natural setting, attempts to make sense of, or interpret, phenomena in terms of the meanings people bring to them(Denzin & Lincoln, 2013:7). It is also about collecting data using several common methods associated with qualitative research such as participant/s observation/s, field notes, recordings, interviews, photographs and memos. In qualitative method the data collected to examine a social phenomenon could be in the form of spoken transcripts, written text and/or other forms of documents that are analysed in an attempt to understand human behaviour and experience in a social setting. Thus, in a
qualitative study, “researchers are keen on gaining understanding of people’s behavior and/or experience in a rich and complex setting that specifc for the particular group of people or setting that is being studied, and not in obtaining information which can be generalized to other larger groups” (Saunders, Lewis & Thornhill. 2009:127).
Wertz, et. al., (2011) distinguishes five ways of doing qualitative analysis in
social science, namely; phenomenology, grounded theory, discourse analysis, narrative research and intuitive inquiry. Of these five methods they go on to explain that discourse analysis belongs to
“a family of contemporary approaches that emphasises human language as a socially contextual performance” (Wertz, et. al, 2011: 4). Since discourse analysis is categorised as one of the contemporary approaches in the feld of qualitative research, it shares some of the same analytical methods with other more established qualitative methods such as grounded theory. These include steps such as coding, sorting of categories, identifying themes, and relationships and drawing conclusions to answer
the research questions. In fact literature reveal that it has been noted that most of the qualitative methods share some form of commonalities in their analytical approaches (Starks & Trinidad, 2007; Saunders, Lewis, & Thornhill, 2009; Wertz, et al., 2011).
However what differentiates them is their choice of philosophy or paradigm, goals and the final product of their investigation. As mentioned by Stark and Trinidad (2007) greater differences between these qualitative methods are observed at the beginning and the final results of the study as seen in Table 1 which shows a comparison between Discourse Analysis (DA) and Grounded Theory (GT) methods which share a lot of commonalities.
Table 1 Similarities and Differences of the Two Interpretive Approaches With Respect To History, Goal,Philosophy, Methodology, Analytic Method and Product.
Discourse Analysis
Grounded Theory

History
Linguistics/semiotics
Sociology
Philosophy
Knowledge and meaning is
produced through interaction with
multiple discourses
Theory is discovered
by examining concepts
grounded in the data
Goal
Understand how people use
language to create and enact
identities and activities.
Develop an explanatory
theory of basic social
processes


Discourse Analysis as a Qualitative Approach to Study Information Sharing Practise in Malaysian Board Forums 162 International Journal on E-Learning Practices (IJELP) Volume 2, 2015 (Penerbit UMS 2015)
Methodology
Formulating a research question
“What discourses are used and
how do they shape identities,
activities and relationships?”
“How does the basic social
process of [ X ] happen in
the context of [ Y ]
Sampling
Those situated in one or more of
the discourses of interest.
Those who have
experienced the
phenomenon under
different condition.
Data Collection: -Observation
Observe participants in
conversation in their natural
environment.
Observe participants where
the basic social process
takes place.
-Interview
Both engage in dialogue;
interviewer probes for intertextual
meaning
Participants describe
experience; interviewer
probes for detail, clarity
Analytic Methods
Examine how understanding is
produced through a close look at
the words. Interested in
how the
story was told, what identities,
activities, relationships, and shared
meaning are created through
language.
Open, axial, and selective
coding: examine concepts
across their properties and
dimensions; develop an
explanatory framework that
integrates the concepts into
a core category
Audience
Policy makers & interventionist
who need to understand the
discourses in use to craft affective
messages.
Researchers & practitioners
who seek explanatory
models upon which to
design interventions.
Product
Description of language-in-use;
identify how different discourses
shape how identities , relationship,
and social goods are negotiated
and produced.
Generate theory from the
range of the participants’
experience.

Source: Starks and Trinidad (2007)

BACKGROUND ON THE DEVELOPMENT OF DISCOURSE ANALYSIS
Language helps us to understand each other when we communicate. Language by
itself is meaningless; “in human communication it is through the shared, mutually agreed-on use of language that meaning is created
(Starks &Trinidad, 2007:1374).
Communication that takes place in different context and genre is called discourse.
According to Androutsopoulos (2011:47),
discourse is defned as language-in-use or spoken language that comes about from communication that takes place naturally in social context. Underlying the word ‘discourse ‘is the general idea that language is structured according to different patterns that people’s utterances follow when they take part in different domains of social life, familiar examples being ‘sociological discourse’, ‘medical discourse’, ‘computer-mediated discourse’, ‘political discourse’ etc.Alice Shanthi, Lee Kean Wah & Denis Lajium International Journal on E-Learning Practices (IJELP) Volume 2, 2015 (Penerbit UMS 2015) 163

The analysis of these patterns in language is termed as ‘Discourse analysis’
(Jorgensen & Phillips, 2002). Therefore it can be concluded that the study of naturally occurring language in any social context is discourse analysis (DA), and it makes use of various qualitative methods to increase our understanding of human experience, and according to Gale (2010), discourse analysis as method to study language-in-use has had a major impact on social sciences over the years. Hence it can be said that discourse analysis is a broad term used to analyse written and spoken text of people’s discourse (text and talk) in everyday social context.

Another fundamental representation of discourse analysis is that “language
must be seen as action” (Wood & Kruger, 2000: 5).
This notion arises from the famous Oxford philosopher J.L.Austin. In his famous lecture entitled “How to Do Things with Words”, Austin (1962) showed that many utterances do not simply describe a state of affairs but perform an action (Silverman, 1999:120). Therefore whether in the text or talk form, words set forth to perform actions and those actions have meaning attached to it according to the intentions of the speaker/sender and how the reader/listener interprets and acts accordingly.
Exercise
Elaborate with example J.L.Austins lecture entitled “How to Do Things with Words”.
Since discourse analysis seeks to analyse the activities present in
talk(words spoken or written), it cannot be seen as having a single rigid form of meaning, but as differing according contexts, genre and to the meaning created by its users.
Hence, depending on the context and the different types of genre under scrutiny,
discourse is found in a broad range of approaches to study human experience. This has paved the way for different variants of discourse analysis based on the language variant used by different people in different settings. For example, there is Conversation Analysis (CA) where the focus is on a very technical analysis of talk-in-interaction, and “the analysis is almost always used to analyse language found on audio (radio) or visual (television) recordings of interaction, that is painstakingly transcribed” (Have, 2006), making Conversation analysis a prevailing method to study spoken in media.
Next variant of discourse analysis is Critical Discourse Analysis (CDA), according to (Wodak, 2008), this field’s foremost practitioner, “CDA [is] fundamentally interested in analyzing opaque as well as transparent structural relationships of dominance, discrimination, power and control when these are manifested in language. Another is grammatical analysis (GA), where the researcher will study a set of single sentences illustrating a
particular feature of the language (lexical and grammatical items). However the focus of this study lies with computer mediated communication (CMC). According to Thurlow, Lengel, and Tomic (2004), “the history of computer-mediated communication (CMC) is more than fifty years old and, has become very attractive to scholarly attention (since the mid-1990s) because of the fast-growing popularity and ubiquity of personal computers”.
Computer mediated communication (CMC) and the study of language used in
CMC for communicative purpose is pointed out as computer-mediated discourse (CMD).
Fitzpatrick and Donnelly’s (2010) defne CMD, as chiefly text-based human to human communication in a mediated environment using computers or mobile telephony in public spheres, which encompasses human communication via email, discussion boards, blogs and wikis. Further computer-mediated discourse (CMD), according to Herring (2004) refers to naturally occurring written language in human-to-human communication via computer networks.

Discourse Analysis as a Qualitative Approach to Study Information Sharing Practise in Malaysian Board Forums 164 International Journal on E-Learning Practices (IJELP) Volume 2, 2015 (Penerbit UMS 2015)
Discourse Analysis as Qualitative Analytical Method
Grounded theory Table 2 Five domains of CMDA analysis
Domain
Phenomena
Issues
Methods
Structure
discourse schemata
genre characteristics
structural analysis
Meaning
meaning of words,
utterances
what the speaker
intends, what is
accomplished through
language
pragmatics, semantics
Interaction
turns, sequences,
exchanges, threads etc.
interactivity, topic
development
conversation analysis
Social
Behaviour
face-management,
discourse styles
contextual influence
interactional
sociolinguistics
Participation
Number of messages,
responses, thread length,
Engagement, roles
descriptive statistics
Exercise
Why discourse analysis cannot be used as quantitative method


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