Two poles, Adverbs for marketing, Points to Ponder, Quote & News; Political advertising

Two poles, Adverbs for marketing, Points to Ponder, Quote & News; Political advertising By Dr. Sohail Ansari

Conceived and worded by DR Sohail Ansari (originality of concepts and originality of words).

He believes that there can never be a zero scope for improvement and appreciates criticism if it is not for the sake of criticism.

·       A Good politician is always good at scandals; he knows when to have it to distract journalists from the important issues.    

Two Poles

·       Islam is guarded against the perils of petrifaction by deduction; therefore there have to be theoretical modifications; these modifications, though can take different forms, but whatever their character they have to be open not concealed to represent a continuous process in which Islam encounters changes it did not fail to anticipate __as the Author of Islam is God and for God life is the scripted chain of events__ and adjusts itself the them.  Problem occurs because of the tendency to see things as one wants not as they are. Sufism underscores the non-revolutionary character of a religion and gravitates towards the abandonment of its theoretical premises. Those who want to preserve the revolutionary mainsprings invert the religion and find recruits in pastures of the conflict-ridden areas in Muslim world those soon become the scourge of humanity.

Political Marketing through adverbs

·       Political marketing consultant manipulates adverbs with dexterity for labeling biased unbiased with out being labeled biased, for example, ‘governor was reasonably biased against minorities’ or when it is impossible to deny inhuman practices so ‘governor was justifiably cruel’.

Points to Ponder

·       No matter how good a fake artist is, he can not have the exquisite sense of harmony required to create relations in various elements, nor can have the subtleties of mind needed to recapture the finely nuanced shades of responses and hues, therefore the aesthetes see every reproduction of the Mona Lisa as a hieroglyph that required deciphering.

·        Sentence with out context is exactly like a dream uninformative in and of themselves, but when sentence is combined with context and dream is with other data, both tell us much about the speaker and the dreamer.

·        Every one knows that one side of a story is pseudo news and a genuine propaganda but hardly one can discover it if journalist knows how to walk to fuzzy area between the news and propaganda.

Quotable Quotes

·       People are happy as long as their powers and satisfactions are commensurate with their desires.

·       Much of the reporting of news is shaping the news to present views.

COMPONENTS OF ELECTION CAMPAIGN COMMUNICATION CAMPAIGN NEWS COVERAGE:

The influence of campaign news coverage in deciding ‘Who deserves to run’ and ‘having run who deserves to win’ highlights the influence of campaign News Coverage. Journalist decides who deserves to run by winnowing the candidate field from several down to one or two serious contenders.   Journalists give more coverage to well-known candidates and those candidates who are deprived of media attention failed to become the focus of mass attention.         

Winnowing sifts the desirable from undesirable candidates and then the fortune of candidates hinges on the portrayals journalists develop through dramatized news coverage of each of the candidates, almost as if one is scripting the characters for drama.

The assumption on part of journalists that a campaign is a drama and   their job is to depict this drama in dramatic fashion generates the portrayals of candidates and focuses the attention of the electorate on the candidate’s picture painted by media. How much this picture bears relation to reality can’t be determined as majority of electorates has no personal access to candidate.

 The fact that pedigree ceased to be sole determining factor of running let alone wining in post-industrial societies underscores the role of media in dominating political scenario.

POLITICAL ADVERTISING:

Political advertising is a vehicle that carries candidates to electorates; who in turn allow them to be subjected to various appeals employed in ads. Appeals in ads testify to sovereignty of electorates. Candidate appears no more than sales man by applying ‘Prospective Policy choice appeals’ that gives voters an opportunity to compare the policy promises of candidates so that they can vote for the candidate who best approximates their own policy preferences; or appears to be pleading their case by applying ‘Retrospective policy performance’ that gives voters an opportunity to compare and evaluate the policy promises of candidates; and evaluate past policy performance and to reward or punish parties. In an attempt to strike the psychological chord with electorate candidates apply ‘Benevolent leader appeals’ that focuses on the personality traits or personal attributes of the candidate; and depicts the compassion, empathy, integrity, strength, and knowledge of the candidate; and to court partisan loyalties or ideological committed voters ads employ ‘Partisan appeals’  that mention a candidate’s partisan identification or display the candidate with other prominent members of his or her party; or ideological appeals that use explicit ideological terminology to appeal to voters. 

‘Symbolic appeals’ are also part of ads, relying upon the articulation of myths, dramatic themes and actions, cultural ideals and the depiction of heroes and villains to attract attention. Application of these major and most common appeals six appeals (8) underlines the major point of present study that minus political campaign voters has no other means to learn and be influenced__ about the parties and candidates claiming to serve their interests; and minus political campaigns parties and candidates have no other means to win the right of serving.